Content is King! This phrase has been doing the rounds for a few years now, but it is as true now as it was when it was first coined. To attract customers to your website, it not only needs to look great and work on all devices, the content needs to grab peoples attention.
But it’s not just people you need to impress. Search engines such as Google index all the content that is on your website so that when somebody searches for a particular word of phrase it can display the best search results possible.
Google et al are clever enough to know if you have copied content from somewhere else, either from another page on your site or another website entirely. They also know how fresh the content is. So what is needed is relevant, original and fresh content on your website, which is engaging and useful.