Email marketing is an important tool for businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.
Direct marketing via email is an ideal communication method for any small firm that relies on its website for much of its business. Email messages can highlight special offers and new products and then prompt recipients to click through to the website.